Commercial Advertisement is a commercial communication that uses an officially endorsed, non-endorsement, personal message to advertise or promote a commercial product, service or concept. A commercial advertiser pays a third party to place his/her advertisements on behalf of another person, business or organization. The advertiser expects that the third party will pay for the expense of the advertisement in some way, shape, form or fashion. Advertisers of commercial advertisement typically are companies wishing to sell their goods or services to the general public.
In most modern commercial advertisements, a company’s unique brand identity is used to endorse its products and services and to create an identifiable image. For example, a toothpaste company may use a professional movie actor to advertise its toothpaste in order to build and maintain a recognizable brand image. Similarly, a manufacturer may use prominent and recognizable persons to endorse its products and services to the public. Advertisements are usually a reflection of the values and goals of the sponsoring company. For example, the sponsoring manufacturer may wish to make its advertisements visually appealing so as to persuade the general public to purchase its products and services.
The medium for a commercial advertisement typically varies. While television advertisements are often the most visible forms of communication, other mediums include the print media and the internet. Printed media include billboards, posters and banners, while the internet can include websites, blogs, and social media pages. In some instances, businesses choose to make a commercial promotion or commercial product available to the general public through a catalogue or a promotional magazine.
When planning a commercial advertisement, a company should first consider the products or services to be advertised. Next, the market to be served by the advertisement must be pinpointed. This involves identifying which markets to target and which to exclude. For example, an airline company may choose to advertise its products and services in low-income countries, or to only promote its products and services in high-income countries. Another effective method for determining the location of a commercial advertisement is to determine the location most likely to attract a certain type of customer. This is because the location of the advertisement will help in shaping how the advertisement is received by the target audience.
Once a company determines the market and targeted audience for its commercial advertisement, a design for the advertisement must be made. The design of the commercial advertisement should include the logo, message, tag line and any other graphics that help in communicating the intended message to the public. Finally, the commercial advertisement must be developed. This includes the creation of the concept that the product or service to be advertised offers, the creation of any promotional material that will be distributed with the product or service and the creation of the actual advertisement. Once the advertisement has been developed, it is generally sent for approval to a few select customers. These auctions, via sites such as New Zealand marketplace are also available online.
When a company wishes to create a commercial, it must follow the guidelines set forth by local, state and federal laws. This will ensure that the commercial is legally acceptable to display and that it is not misleading to potential customers. Once the commercial advertisement is approved, it will be displayed on the commercial market or on media owned by the product or service itself. The commercial is often displayed on the internet, but if the advertisement is meant to be shown in a magazine, television station or other media, the location of the advertisement must meet the guidelines set forth by that particular media.